Research workspace
Trusted, audit-ready demographic data across 53 markets
Quota and universe data sourced directly from national statistics offices, OECD and UN WPP, with transparent, governed projections bridging the gaps between official data releases.
Markets tracked
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National-source markets
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Source links
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Market Quotas
Review final data through 2026 and the editable 2027 current planning year.
Market Sources
See every link used per market and add new ones for the scraper to pick up.
Mastersheets
Freeze the edited grid as your final workbook, compare it with live data and export it.
Quota Filler
Fill the GWI quotas workbook from the database and export it.
All markets
Open a market to inspect its scraped source tables.
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Market tables
Universe size, internet penetration, gender x age distribution and education levels for every market. Open a market to see its table.
Final / published2027 current planning yearManual edit