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Summary of highlights (2027 vs 2026)
Biggest movers (absolute)
- 16+ — largest increases: India (+15,566,192), China (+5,856,637), Nigeria (+4,110,286); largest decreases: Japan (-382,704), Germany (-160,205), Italy (-75,875).
- 16-64 — largest increases: India (+11,117,114), Nigeria (+3,896,808), Indonesia (+1,722,144); largest decreases: Germany (-540,237), Japan (-413,267), South Korea (-384,152).
Biggest movers (% y-o-y)
- 16+ — steepest declines: Bulgaria (-0.66%), Serbia (-0.60%), Romania (-0.43%); highest growth: Nigeria (+2.94%), Kenya (+2.76%), Ghana (+2.45%).
- 16-64 — steepest declines: Hong Kong (-1.52%), Taiwan (-1.43%), South Korea (-1.10%); highest growth: Nigeria (+2.95%), Kenya (+2.69%), Ghana (+2.26%).
Age cohort shifts
- Sharpest band declines: Singapore 16-24 (-7.82%), Hong Kong 25-34 (-5.46%), Poland 25-34 (-4.05%), Greece 35-44 (-3.72%), Vietnam 25-34 (-3.39%).
Hidden internal reshuffling
- Austria: 16+ up, 25-34, 35-44, 45-54 down · Belgium: 16+ up, 25-34, 35-44, 45-54 down · Brazil: 16+ up, 25-34, 35-44 down · China: 16+ up, 25-34, 35-44, 45-54 down · Czech Republic: 16+ up, 25-34, 35-44, 45-54 down · Denmark: 16+ up, 25-34, 45-54 down · France: 16+ up, 35-44, 45-54 down · Hong Kong: 16+ up, 25-34, 35-44 down · New Zealand: 16+ up, 25-34, 45-54 down · Norway: 16+ up, 25-34, 45-54 down · South Korea: 16+ up, 25-34, 35-44, 45-54 down · Spain: 16+ up, 25-34, 35-44, 45-54 down · Sweden: 16+ up, 25-34, 45-54 down · Switzerland: 16+ up, 25-34, 35-44 down · Thailand: 16+ up, 25-34, 35-44, 45-54 down · Turkey: 16+ up, 25-34, 35-44 down · UK: 16+ up, 25-34, 45-54 down
Rapid ageing wave (65+ up, 55-64 down)
- Austria: 65+ +2.59%, 55-64 -0.90% · Belgium: 65+ +2.10%, 55-64 -0.33% · Bulgaria: 65+ +0.20%, 55-64 -0.10% · Canada: 65+ +3.09%, 55-64 -1.33% · Croatia: 65+ +0.96%, 55-64 -1.33% · Germany: 65+ +1.87%, 55-64 -2.09% · Hong Kong: 65+ +4.06%, 55-64 -1.22% · Netherlands: 65+ +2.46%, 55-64 -0.33% · Serbia: 65+ +0.55%, 55-64 -0.81% · Taiwan: 65+ +3.77%, 55-64 -0.89%
Fast-ageing markets
- Colombia: 65+ +5.15% · Ghana: 65+ +5.35% · Saudi Arabia: 65+ +5.54%
Broad working-age decline
- Serbia: all bands 16-54 falling · South Korea: all bands 16-54 falling · Thailand: all bands 16-54 falling
Flags follow the patterns in the analysts' past reports: top 3 movers (absolute and %), age-group swings of ±3% or more (noting male/female splits of 1+ pts), hidden reshuffling, ageing wave, 65+ growth of 5%+ and broad decline. Click a market to see its single-age figures.
| Market | 16-24 | 25-34 | 35-44 | 45-54 | 55-64 | 65+ | 65-74 | 75+ | 16-64 | 16+ | Flags |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Argentina | +0.8% | -0.1% | +0.8% | +1.9% | +1.6% | +2.0% | +1.4% | +2.8% | +0.9% | +1.1% | |
| Australia | +2.0% | -1.1% | +0.7% | +0.7% | +1.0% | +2.9% | +2.1% | +3.9% | +0.6% | +1.1% | |
| Austria | +0.7% | -3.0% | -0.2% | -0.3% | -0.9% | +2.6% | +3.8% | +1.3% | -0.8% | +0.1% | 25-34 swing -3.01% Hidden reshuffle: 16+ up, 25-34, 35-44, 45-54 down Ageing wave: 65+ +2.59%, 55-64 -0.90% |
| Belgium | +1.8% | -1.3% | -0.0% | -0.4% | -0.3% | +2.1% | +2.0% | +2.3% | -0.1% | +0.5% | Hidden reshuffle: 16+ up, 25-34, 35-44, 45-54 down Ageing wave: 65+ +2.10%, 55-64 -0.33% |
| Brazil | -1.2% | -0.5% | -0.7% | +2.0% | +1.2% | +4.1% | +3.4% | +5.3% | +0.1% | +0.7% | Hidden reshuffle: 16+ up, 25-34, 35-44 down |
| Bulgaria | +0.8% | -3.2% | -1.7% | -0.6% | -0.1% | +0.2% | -0.7% | +1.3% | -1.0% | -0.7% | Steepest % fall 16+ (-0.66%) 25-34 swing -3.17% Ageing wave: 65+ +0.20%, 55-64 -0.10% |
| Canada | +0.5% | -0.2% | +1.0% | +1.2% | -1.3% | +3.1% | +2.3% | +4.1% | +0.2% | +0.9% | Ageing wave: 65+ +3.09%, 55-64 -1.33% |
| Chile | -0.5% | -1.7% | +1.7% | +1.0% | +1.3% | +3.6% | +2.8% | +4.6% | +0.3% | +0.9% | |
| China | +1.1% | -2.6% | -0.5% | -1.7% | +3.3% | +2.8% | +0.3% | +7.0% | -0.0% | +0.5% | Top 3 rise 16+ (+5,856,637) 55-64 swing +3.28% Hidden reshuffle: 16+ up, 25-34, 35-44, 45-54 down |
| Colombia | -1.7% | -0.1% | +1.9% | +2.2% | +1.2% | +5.1% | +4.6% | +6.1% | +0.6% | +1.2% | Fast ageing: 65+ +5.15% |
| Croatia | +0.3% | -1.0% | -2.5% | -0.1% | -1.3% | +1.0% | +0.3% | +1.9% | -1.0% | -0.4% | Ageing wave: 65+ +0.96%, 55-64 -1.33% |
| Czech Republic | +2.4% | -3.1% | -1.1% | -0.7% | +2.2% | +0.6% | -1.9% | +3.4% | -0.1% | +0.1% | 25-34 swing -3.11% Hidden reshuffle: 16+ up, 25-34, 35-44, 45-54 down |
| Denmark | +0.2% | -0.6% | +2.0% | -2.0% | +0.4% | +1.6% | +1.2% | +2.0% | -0.0% | +0.4% | Hidden reshuffle: 16+ up, 25-34, 45-54 down |
| Egypt | +2.2% | +1.1% | +1.6% | +3.0% | +2.5% | +4.4% | +3.9% | +6.0% | +2.0% | +2.2% | 45-54 swing +3.03% |
| France | +1.0% | +0.8% | -1.2% | -1.0% | +0.3% | +1.7% | +0.4% | +3.1% | -0.0% | +0.5% | Hidden reshuffle: 16+ up, 35-44, 45-54 down |
| Germany | +0.8% | -2.1% | -0.7% | -0.4% | -2.1% | +1.9% | +2.6% | +1.1% | -1.1% | -0.2% | Top 3 fall 16+ (-160,205) Top 3 fall 16-64 (-540,237) Ageing wave: 65+ +1.87%, 55-64 -2.09% |
| Ghana | +2.0% | +1.9% | +2.1% | +3.5% | +2.7% | +5.3% | +6.3% | +3.1% | +2.3% | +2.5% | Highest % growth 16+ (+2.45%) Highest % growth 16-64 (+2.26%) 45-54 swing +3.49% Fast ageing: 65+ +5.35% |
| Greece | +1.7% | -0.2% | -3.7% | -0.8% | +0.8% | +0.9% | +1.0% | +0.8% | -0.5% | -0.1% | 35-44 swing -3.72% |
| Hong Kong | +0.2% | -5.5% | -1.7% | +0.5% | -1.2% | +4.1% | +3.1% | +5.3% | -1.5% | +0.0% | Steepest % fall 16-64 (-1.52%) 25-34 swing -5.46% (F -6.32%, M -4.51%) Hidden reshuffle: 16+ up, 25-34, 35-44 down Ageing wave: 65+ +4.06%, 55-64 -1.22% |
| Hungary | +0.2% | -2.4% | -0.7% | -0.9% | +1.9% | -0.1% | -2.0% | +2.3% | -0.4% | -0.3% | |
| India | -0.6% | +0.8% | +1.6% | +2.4% | +2.4% | +4.0% | +3.2% | +5.6% | +1.1% | +1.4% | Top 3 rise 16+ (+15,566,192) Top 3 rise 16-64 (+11,117,114) |
| Indonesia | +1.0% | +0.2% | -0.1% | +1.4% | +2.5% | +4.3% | +4.7% | +3.4% | +0.9% | +1.3% | Top 3 rise 16-64 (+1,722,144) |
| Ireland | +2.4% | +2.3% | -2.6% | +1.4% | +2.0% | +2.9% | +2.3% | +3.7% | +1.0% | +1.4% | |
| Israel | +2.5% | +1.5% | +0.6% | +1.1% | +2.6% | +2.2% | +0.3% | +4.4% | +1.6% | +1.7% | |
| Italy | +0.3% | -1.1% | -1.4% | -2.6% | +0.5% | +1.7% | +2.1% | +1.2% | -0.9% | -0.1% | Top 3 fall 16+ (-75,875) |
| Japan | -0.0% | +0.1% | -2.2% | -3.1% | +2.6% | +0.1% | -1.8% | +1.3% | -0.6% | -0.4% | Top 3 fall 16+ (-382,704) Top 3 fall 16-64 (-413,267) 45-54 swing -3.09% |
| Kenya | +2.1% | +2.8% | +2.6% | +3.5% | +3.7% | +4.2% | +5.3% | +1.8% | +2.7% | +2.8% | Highest % growth 16+ (+2.76%) Highest % growth 16-64 (+2.69%) 45-54 swing +3.52% 55-64 swing +3.69% |
| Malaysia | -0.2% | +0.3% | +1.3% | +4.1% | +2.2% | +4.8% | +3.9% | +6.6% | +1.3% | +1.7% | 45-54 swing +4.06% |
| Mexico | -0.0% | +0.4% | +1.5% | +1.2% | +2.6% | +4.1% | +4.1% | +4.2% | +1.0% | +1.4% | |
| Morocco | +1.4% | -0.4% | +0.8% | +2.2% | +1.7% | +4.6% | +3.7% | +6.4% | +1.0% | +1.4% | |
| Netherlands | -0.6% | +0.3% | +1.5% | -1.3% | -0.3% | +2.5% | +2.1% | +2.9% | -0.1% | +0.6% | Ageing wave: 65+ +2.46%, 55-64 -0.33% |
| New Zealand | +1.6% | -1.5% | +1.8% | -0.4% | +0.2% | +3.1% | +2.6% | +3.7% | +0.3% | +0.9% | Hidden reshuffle: 16+ up, 25-34, 45-54 down |
| Nigeria | +3.3% | +3.2% | +1.7% | +3.2% | +3.2% | +2.8% | +2.9% | +2.7% | +2.9% | +2.9% | Top 3 rise 16+ (+4,110,286) Highest % growth 16+ (+2.94%) Top 3 rise 16-64 (+3,896,808) Highest % growth 16-64 (+2.95%) 16-24 swing +3.29% 25-34 swing +3.19% 45-54 swing +3.19% 55-64 swing +3.23% |
| Norway | +0.9% | -1.4% | +0.8% | -0.6% | +1.4% | +2.2% | +1.4% | +3.1% | +0.2% | +0.7% | Hidden reshuffle: 16+ up, 25-34, 45-54 down |
| Philippines | +0.8% | +0.9% | +2.4% | +2.3% | +2.2% | +4.6% | +3.9% | +6.5% | +1.6% | +1.8% | |
| Poland | +2.0% | -4.1% | -2.4% | +2.3% | +0.1% | +1.4% | -1.1% | +4.9% | -0.5% | -0.0% | 25-34 swing -4.05% |
| Portugal | +0.3% | -0.0% | -2.5% | -1.4% | +0.3% | +1.5% | +0.6% | +2.3% | -0.7% | -0.1% | |
| Romania | +0.5% | -1.5% | -2.0% | -1.5% | +2.3% | -0.3% | -2.5% | +2.6% | -0.5% | -0.4% | Steepest % fall 16+ (-0.43%) |
| Saudi Arabia | +2.4% | +0.8% | +1.1% | +3.7% | +2.7% | +5.5% | +6.5% | +3.4% | +1.8% | +2.0% | 45-54 swing +3.70% (F +4.59%, M +3.26%) Fast ageing: 65+ +5.54% |
| Serbia | -1.3% | -1.5% | -1.7% | -0.1% | -0.8% | +0.5% | -2.0% | +4.0% | -1.0% | -0.6% | Steepest % fall 16+ (-0.60%) Ageing wave: 65+ +0.55%, 55-64 -0.81% Broad decline: all bands 16-54 falling |
| Singapore | -7.8% | -0.3% | +2.9% | +1.7% | +1.1% | +4.2% | +2.9% | +6.3% | -0.3% | +0.5% | 16-24 swing -7.82% (F -6.98%, M -8.54%) |
| South Africa | +1.5% | -1.4% | +1.3% | +3.8% | +1.1% | +3.7% | +2.9% | +5.4% | +1.0% | +1.3% | 45-54 swing +3.76% |
| South Korea | -0.6% | -2.5% | -1.6% | -1.0% | +0.1% | +4.6% | +4.9% | +4.1% | -1.1% | +0.3% | Top 3 fall 16-64 (-384,152) Steepest % fall 16-64 (-1.10%) Hidden reshuffle: 16+ up, 25-34, 35-44, 45-54 down Broad decline: all bands 16-54 falling |
| Spain | +1.3% | -0.8% | -2.6% | -1.2% | +1.2% | +2.3% | +2.8% | +1.9% | -0.5% | +0.2% | Hidden reshuffle: 16+ up, 25-34, 35-44, 45-54 down |
| Sweden | +2.5% | -2.3% | +1.9% | -0.3% | +1.1% | +1.3% | +0.7% | +1.8% | +0.5% | +0.7% | Hidden reshuffle: 16+ up, 25-34, 45-54 down |
| Switzerland | +1.7% | -2.5% | -0.3% | +0.2% | +0.0% | +2.8% | +3.5% | +2.1% | -0.2% | +0.5% | Hidden reshuffle: 16+ up, 25-34, 35-44 down |
| Taiwan | -2.7% | -2.6% | -3.1% | +1.1% | -0.9% | +3.8% | +1.9% | +6.9% | -1.4% | -0.2% | Steepest % fall 16-64 (-1.43%) 35-44 swing -3.13% Ageing wave: 65+ +3.77%, 55-64 -0.89% |
| Thailand | -0.6% | -1.2% | -1.0% | -0.7% | +0.5% | +4.0% | +3.4% | +4.8% | -0.6% | +0.3% | Hidden reshuffle: 16+ up, 25-34, 35-44, 45-54 down Broad decline: all bands 16-54 falling |
| Turkey | -0.9% | -0.3% | -0.2% | +2.4% | +1.3% | +3.9% | +3.0% | +5.3% | +0.4% | +0.9% | Hidden reshuffle: 16+ up, 25-34, 35-44 down |
| UAE | -0.2% | +2.5% | +2.2% | -0.3% | +0.7% | +4.9% | +5.2% | +4.4% | +1.5% | +1.6% | |
| UK | +2.7% | -1.0% | +0.7% | -0.3% | +0.7% | +1.8% | +1.9% | +1.7% | +0.5% | +0.8% | Hidden reshuffle: 16+ up, 25-34, 45-54 down |
| Vietnam | +2.2% | -3.4% | +0.8% | +1.9% | +1.8% | +4.9% | +4.9% | +4.9% | +0.5% | +1.1% | 25-34 swing -3.39% |
Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Croatia
Czech Republic
Denmark
Egypt
France
Germany
Ghana
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Kenya
Malaysia
Mexico
Morocco
Netherlands
New Zealand
Nigeria
Norway
Philippines
Poland
Portugal
Romania
Saudi Arabia
Serbia
Singapore
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
UAE
UK
Vietnam